Because initially there was a concept with a collection of exclusive NFTs.
It was concept, that each second = NFT. Then we think, that each author can take 1 minute (60 sec) and create NFT. So it will be exclusive series of NFT with 1440 unique NFT and different authors. Idea, that when you can buy "time" inspired us 😂
First came CyberTime v1, where there was only an NFT store on OpenSea. But we went further and decided to create a whole ecosystem, so CyberTime Finance appeared with its line of unique products.